Swag Starter Kit
This is written just as much for the solopreneur as it is for the Fortune 500 companies. All of these categories below can apply to your business. The only difference for you is the quality of the item you end choosing as well as the quantity (read: budget).
T-SHIRTS AS GIVEAWAYS
Everyone loves a FREE shirt! I personally recommend a cotton/poly t-shirt for two reasons. One they are not too expensive and these are one of the most trending fits right now.
When deciding to go the t-shirt route, be mindful of the amount of colors and locations you will use. The more colors/locations printed, the more expensive they will be.
Often times you will receive a cotton/poly shirt with a large 1 color / 1 location on the front. That’s the cost-effective route and people love them. You’re probably already thinking of the one you pick out from your drawer and know exactly where it is.
Don’t pinch pennies to save dollars, because if you do a Hanes Beefy T most likely your demographic won’t wear it as often as the cotton / poly (and really it’s not much difference in price).
The sky is the limit in terms of how creative we can get with our decoration methods! Butter shirts are one of our client favorites! The shirts aren’t actually washed in butter, but we call it “butter washed” because it’s so soft! Send me a note and I’ll get you some free samples so you can feel it for yourself (Sam@SwagWorx.com).
Often times in sports we say “you gotta look good to play good”… look the part. Getting your team a few polo’s and some branded jackets is an investment in the long term. A good Swag consultant will help you choose corporate clothing based on your company culture.
I’m not a fan of stress balls, pens and I won’t sell you a fidget spinner. I have this concept of a “copy cat” item. We don’t have the time to get into that here but just know there are both good and bad “copy cat” items. A fidget spinner is an example of a bad “copy cat” item IMHO. Having said all this, every company may want to consider having that low cost Swag item that you can give to anyone and not think about the ROI of the product. It’s just brand exposure. Some of my faves are sticky wallets, computer decals, and bottle openers.
CLIENTS & PROSPECTS
We just wrapped up the holiday season and as your breakroom indicates gifts are plentiful during the holidays. It’s not just during the holidays tho that we gift, we gift throughout the year. Have you been working on getting “in” with that one special prospect that will change the game for your business?
Have you thought about a nice branded gift with your company logo on it to remind them of you? Some ideas could be a bean bag for your cell phone so that your brand is with them at their workstation or maybe an on-the-go charger might be your preference. Either way, you can bundle your order here and use your prospect gifts for client gifts as well. If you prefer not to bundle because you have the budget to do both then some good ideas for clients could be a sherpa blanket, BT speaker, even a barware or cutting board set would be nice as well.
If you’re ready to start a project, you can reach me at 408.220.6029 or Sam@SwagWorx.com.