We are a brand relationship agency that helps companies build an authentic relationship with their audience. With over a decade of experience in creative marketing and client relations, companies hire us because we offer more than promotional products.

Here is how we go beyond providing epic swag.

Where the power of promo comes in is when we hold a brainstorming session to make sure your swag campaign generates results!

The process is simple. We have a session (in person or by phone) to understand your target demographic, the theme of your project, and any other key details. We then meet internally with the team to put together a custom presentation of how we can help you achieve your goals.

Interested in getting in touch with us about your swag needs? Feel free to reach out.

Meet SwagSam

Previously ValueBP Marketing Group, SwagWorx was co-founded by Silicon Valley native, Sam Kabert, otherwise known as “SwagSam.” 

Growing up in the hustle and grind that is the Bay Area, Sam knows the ins and outs of making it as a thriving business owner. He brings his expertise, personal experience, and social savvy to every customer.

He prides himself as the No.1 Swagspert and is a believer in the power of a brand. His mission is to provide high-quality goods that all recipients will love.



  • 1980: Humble Beginnings

    Our humble beginnings started in 1980 with Alan Kabert repairing typewriters in the South Bay. Over time we landed in the office supply industry selling everyday items like pens and paper to desks and chairs. Value Business Products was born.

  • Mid 90s

    Mid 90s

    In the mid 90’s Alan’s wife, Iris, took ownership. One of her main passions was discovering the world of promotional products (or as they called it back then, “ad specialties”).

  • Early 2000’s

    In the early 2000’s, Value Business Products was a well established storefront in Downtown San Jose. However, with the evolution of the Internet and online ordering, our customers didn’t need to come into our store to buy office supplies. This was when we moved away from brick and mortar and into online ordering and same day delivery. The company moved from San Jose to Morgan Hill.

  • 2012

    Around 2012, our promotional products department started to grow quickly with Alan and Iris’ son, Sam, who joined the family business to pursue his passion for Swag. Sam, also known as SwagSam, got involved with the community through various Board positions in Santa Clara and surrounding areas.

  • 2016

    In 2016, ValueBP Marketing Group, a division of Value Business Products, was launched to provide our clients with more services like graphic design and video production.

  • 2019

    In January 2019, ValueBP Marketing Group kept its mission and changed its look and name to SwagWorx. SwagWorx is still presented by our parent company, Value Business Products, a woman and family owned business in Silicon Valley.

Our Family of Brands:

The Podcast Network for what’s trending in the South Bay. We’re bringing you the latest, the hottest, the most on-point South Bay news in business, sports, networking, and innovation. All our podcasts approach the Silicon Valley scene from a different angle – and there’s definitely something for everyone!

The parent company to SwagWorx, Value Business Products is Silicon Valley’s only family and woman-owned office supply company. Order all your items online and receive them the next day!

Podcasters Sam & Serg explore the food scene of Silicon Valley and beyond in this YouTube series! Subscribe to “EatUp Silicon Valley” on YouTube!