I started my career in the office supply industry and in the office supply industry the hot item as it relates to price is paper. Yea, I know – paper isn’t that exciting. But, you would be surprised by how many people evaluate ...
True, the digital takeover is upon us. And because of it, marketers may be focusing all their efforts on building their empires online and making the mistake of neglecting advertising practices that have worked for decades – ...
People call me SwagSam because I always have Swag with me. No, I’m not talking about swagger (although I would like to think I do have a pep in my step). I’m talking about promotional products AKA Swag. I love Swag! Wherever I go I ...
Our work days are filled with so much noise; it can be extremely hard to stay on track with your objectives in any given day. Distractions are everywhere! Phones have become more acceptable in a work environment. Even if you’re working ...
2019 is the year to invest in “Butter” shirts! Every year, the Swag industry sees new trends. In recent years we’ve seen the awful trends of fidget spinners and selfie sticks among other similar products. These items took off like ...
One of my favorite quotes about how swag works is that, “Swag is the only advertising medium in which someone will say thank you after interacting with it”. Think about it … You see an ad on YouTube – what do you do? You likely ...
Have you heard of a DST tape set-up and ever thought to yourself, “what the heck does that mean?” Well, you’re not alone. In this post, we’re going to explain what a DST tape is and how embroidery set-up charges differ from normal ...
Swag Starter Kit This is written just as much for the solopreneur as it is for the Fortune 500 companies. All of these categories below can apply to your business. The only difference for you is the quality of the item you end choosing ...
I recently attended the largest “Swag Show” of the year in Las Vegas AKA the PPAI Expo. I love this show for so many reasons, but most of all I appreciate that the show takes place in early January so that we (swag people) get a chance ...
The Swag Industry What are promotional products? So glad you asked… Promotional Products (AKA Swag) are products used for branding and advertising purposes. Whether it’s a t-shirt you bought at a concert, that new coffee mug you’ve ...
